It would be an understatement to say that SKIMS is having a banner year. Kim Kardashian’s brand is swiftly becoming synonymous with fundamental wardrobe essentials, from sold-out collections to entering retailers like Nordstrom and SSENSE, and has developed a cult following as a result. Following a first-of-its-kind collaboration with Team USA ahead of the Tokyo Olympics, the company famed for its quality basics and comfy loungewear has signed famous supermodel Kate Moss as its newest face, and, yes, it is as big as it appears.
Yesterday, the brand released photographs from the new campaign, and Moss performs her job admirably once again, elevating SKIMS to new heights. In one 30-second and two 15-second ad spots, she wears best-selling pieces from its prized cotton and Fits Everybody collections, filmed by Donna Trope. The couple seemed to be a perfect match. “I’ve been a fan of SKIMS since the beginning,” Moss says. “What Kim is doing with the company is so fresh and modern, manufacturing underwear that women genuinely desire and that fits perfectly: I wear it, my daughter wears it, and even my mother wears it!”