SKIMS’ New Face Is Kate Moss

It would be an understatement to say that SKIMS is having a banner year. Kim Kardashian’s brand is swiftly becoming synonymous with fundamental wardrobe essentials, from sold-out collections to entering retailers like Nordstrom and SSENSE, and has developed a cult following as a result. Following a first-of-its-kind collaboration with Team USA ahead of the Tokyo Olympics, the company famed for its quality basics and comfy loungewear has signed famous supermodel Kate Moss as its newest face, and, yes, it is as big as it appears.

Yesterday, the brand released photographs from the new campaign, and Moss performs her job admirably once again, elevating SKIMS to new heights. In one 30-second and two 15-second ad spots, she wears best-selling pieces from its prized cotton and Fits Everybody collections, filmed by Donna Trope. The couple seemed to be a perfect match. “I’ve been a fan of SKIMS since the beginning,” Moss says. “What Kim is doing with the company is so fresh and modern, manufacturing underwear that women genuinely desire and that fits perfectly: I wear it, my daughter wears it, and even my mother wears it!”

The announcement comes only weeks after the SKIMS billionaire and legendary model were seen together in Rome and at the Vatican in what can only be characterized as a glamorous affair—sporting one show-stopping look after the other. According to Kardashian, the two had known one other for years, thanks to Burberry’s current creative director. “I first met Kate Moss in 2014 through Ricardo Tisci and was immediately captivated by her cheeky humor, authentic and classic beauty—we’ve been friends ever since,” the founder explained. “She is THE fashion icon, shaping a generation of style, and I am thrilled to have her as the new face of SKIMS this summer!”

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