Running a small business requires a lot of effort and consistency. It’s all about marketing products and services or building brand awareness to a wide audience.
Marketing for small businesses is not overrated. Believe me, I’ve seen many successful small businesses in this field. There is a lot of competition in this field, which is a big reason why more and more marketers are becoming consulting firm owners.
In this blog, you’ll learn why marketing is so important to small businesses succeed in the niche market sector and what supports it.
By effectively using small business marketing statistics, it is possible to interpret patterns in the data itself, allowing managers to make better decisions and improve the profitability of their business.
FASCINATING SMALL BUSINESS MARKETING STATISTICS
36% OF SMALL BUSINESSES ARE WITHOUT A WEBSITE
It’s not too late to start if you’re one of the 36% of people who don’t yet have a website. Before they lose business, I urge every small business owner to launch a website right away. The trend in online marketing for businesses is very positive and small business websites can play a key role in attracting new customers and buyers. That’s why businesses should get web development services to gain a perfect website for their small business.
41% OF LOCAL BUSINESSES RELY ON SOCIAL MEDIA TO GENERATE REVENUE.
Social media is often measured only in terms of increasing brand awareness, but many SMBs rely on social media to generate revenue. Only 3% to 44% of SMBs genuinely rely on social media to raise brand visibility, according to Vendasta. Based on small business marketing statistics, marketing a small business through social media not only creates indefinite brand awareness but also makes money. Small business owners and marketers should take note of this shift in perspective when it comes to social media marketing.
81% OF SHOPPERS SEARCH FOR INFORMATION ONLINE BEFORE MAKING A PURCHASE.
In general, consumers continue to do their research online before making a purchase. 81% of consumers conduct online research before making purchases, whether they do so online or in a physical store. This means that almost a quarter of consumers research important information about products, services, and businesses online. Ensure that any information they discover about your organization will encourage them to buy from you rather than turn them off.
17% MAKE A SEARCH ENGINE OPTIMIZATION INVESTMENT.
only one out of every five enterprises invests in search engines. In fact, 47% of companies manage their own marketing strategy, but many don’t understand how SEO works or what it can do for their business. And that’s why SEO professionals are so valuable in the marketplace.
However, these trends are improving as ad spending reaches high levels and more time is spent on SEO. Get professional SEO services to rank your business.
96% OF MOBILE USERS SEARCH ON GOOGLE
Google is currently the king of mobile search on the web, with 96% of mobile search traffic coming from Google, 2% from Yahoo, and 1% from Bing. If you want to optimize your website for smartphone users, take advantage of all of Google’s resources.
84% OF SMALL ENTERPRISES SELL THEIR GOODS ON AT LEAST ONE INTERNET PLATFORM.
small business marketing statistics show the value of digital advertising. People spend so much time online today that it’s no surprise that businesses see the value in promoting their products online.
11.75% OF PEOPLE USE A COMPANY’S WEBSITE DESIGN TO DETERMINE ITS LEGITIMACY.
Does your website design influence visitors’ willingness to do business with your company? In many cases, yes. Whether you’re selling products or offering services on an e-commerce site, website design is far more important than just a color scheme if you want to be successful.
IN THE LONG RUN, CUSTOMERS WHO INTERACT WITH BUSINESSES THROUGH SOCIAL MEDIA SPEND 40% MORE MONEY.
According to a study by Bain & Company, customers who interact with businesses on social media spend 20 to 40 percent more in the long run than other customers. It also found that these customers tend to have a deeper emotional connection with the businesses they interact with on social media.
Social media marketing and the direct communication it facilitates leads to customer retention, which is difficult to achieve with other forms of marketing for SMBs.
ONE IN FIVE SMBS IS NOT USING DIGITAL MARKETING.
Even worse? One in five SMBs isn’t using digital marketing at all. That means 20% of SMBs aren’t using search engines, email, or social media for marketing. In fact, one in five SMBs has no online presence at all. For Digital marketing services, Rankster Tech can help you.
Given the importance of multi-channel shopping in physical stores, these SMEs are seriously missing out on the marketing phenomenon Relying only on traditional marketing in 2022 is a risky approach. Check what you’re missing before you solely rely on newspaper and billboard advertisements.
91% OF CONSUMERS SHOP ONLINE AND THEN GO INTO A PHYSICAL STORE
In general, online experiences drive shoppers to stores. According to small business marketing statistics, 91% of consumers reported visiting a physical store as a result of their online experience.
Whether consumers read about a business online, interacted with it on social media, or found it on a search engine, the online experience is enough to drive buyers to SMBs.
64% OF SMBS USE EMAIL MARKETING, BUT ONLY ONE IN FIVE CAMPAIGNS
It’s no surprise that email marketing is a popular method for businesses. It’s cost-effective and allows time to carefully consider all aspects of the campaign, from preparation and organization to the wording of each email. They say a picture is worth a thousand words, and these small business marketing statistics should give you an idea of how effective these emails are.
IN A NUTSHELL
The most crucial element is marketing. No matter how little, every company ought to have a marketing budget and at the very least a fundamental marketing plan. Now you know the small business marketing statistics then it would help start your business. Get Rankster Tech’s services to get useful digital marketing services. If you get your small business online and found quickly, you will have successful marketing, which is a win-win for everyone.