Kanye West Unveils Exciting New Merch Line


Just when you thought Kanye West had run out of new ideas, he pulls yet another rabbit out of his hat. In addition to his recent release of The Life of Pablo, which debuted at the #1 spot on the Billboard 200, Ye has released an exclusive merch line to tie in with the album’s promotional campaign. The unique designs include shirts emblazoned with the names of songs from the new album and throwback styles inspired by albums like Yeezus and My Beautiful Dark Twisted Fantasy that are sure to sell fast among fans and newcomers alike.

The Yeezy Boost 350 V2

With every album release, Kanye has something new to offer his fans. The same can be said with the launch of each new Yeezy shoe, but now Kanye is branching out. The upcoming project that’s getting everyone hyped is a Kanye West merch line. I think it’ll be great and have something for everyone: from tees and hoodies, to hats and a selection of rare collectibles including pieces from previous seasons’ collections. If you’re lucky enough to go to one of the pop-up shops (if they happen), there will also be exclusive items available like hoodies and socks – not seen in stores or online!

The Drop Date

The new merch line will be available for purchase exclusively at Kanyewestmerch.ltd starting November 22nd and 23rd. The site is now live, so you can start checking out the goods before they are gone. All items are limited edition and Kanye West says he is only making a small batch of each design. You can also find updates on any new drops or discounts by following @kanyewestmerch on Twitter. I think this new merch line is really innovative because Kanye has created something for everyone. There’s something to represent every fan in his audience whether they love him or hate him. I just hope there’s enough to go around!

The Snazzy Packaging

The packaging for the new Kanye West merch is everything and more. The Snazzy Packaging is a website that Kanye created to house all of his merch, as well as an online store where he can sell it on his own terms.

This comes at a time when he has taken his company public (Kanyewestmerch.ltd) and is able to take the reigns of what he puts out into the world without being beholden to anyone else’s rules and regulations. The design of the box that houses each piece of merch is simple yet also very eye-catching. This sleek black rectangular box opens up to reveal five smaller boxes inside:

one with the shirt, another with the belt buckle or keychain, another with socks, another with the pins and lastly one with stickers. Each item comes packaged in its own small white bag so you can’t tell which is which until you open them up! But don’t worry if you get someone an item they already have because they are interchangeable – that means two shirts will fit in one slot and two pairs of socks in another. It’s genius! Kanye even includes a little card inside each package detailing how many pieces come in each set so you know exactly what you’re getting before opening anything.


West’s new line of merchandise is available for purchase on Kanyewestmerch.ltd. The line features a wide range of apparel, including shirts, sweatshirts, T-shirts, shorts and more. The color palette used throughout the line is also very diverse and offers something for everyone. With this release, it seems that West has his finger on the pulse of what people want to wear–something that he has been doing since he first released music in 2004. This time around, it will be interesting to see if he continues to produce high-quality products or if his latest venture will follow a similar path as his album sales–plummeting down the charts at an alarming rate.